California Privacy Notice
California Privacy Notice
Effective Date: January 23, 2023
This Privacy Notice (“Notice”) is provided pursuant to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, referred to as “CCPA”), and describes how The Orvis Company (“Orvis” “us,” “we,” or “our”) processes Personal Information of California consumers.
This Notice supplements our other privacy policies and notices, including our Online Privacy Policy. In the event of a conflict between any other policy, statement, or notice and this Notice, this Notice will prevail as to California consumers and their rights under California privacy law.
As used in this Notice, the term “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you. Personal Information does not include information that is publicly available, de-identified, or aggregated.
Unless otherwise noted, the disclosures that describe how and why we collect and use your Personal Information also describe how and why we collected and used your Personal Information within the past twelve (12) months.
Collection and Use of Your Personal Information
We collected the following categories of Personal Information about California consumers. Note that the Personal Information we collect about you may vary depending on the nature of your interactions with us and may not include all of the examples listed below.
Identifiers (such as name, email address, mailing address, unique personal identifier, telephone number, account login information, device identifier, and Internet Protocol address)
How We Use the Information: (1) to process your purchases, online orders, returns, exchanges, and other transactions, (2) to communicate with you, including responding to your inquiries and obtaining your feedback, (3) to send you marketing materials and advertisements, (4) to recognize you when you use our website, (5) to allow you to participate in the features we offer on the website, (6) to show you relevant ads while you browse the Internet or use social media, (7) to allow you to participate in promotions, sweepstakes, and contests, (8) to audit, research and analyze your use of our website, (9) to maintain and improve the website, (10) to detect and prevent fraud, and (11) for any other internal business purposes
Sources of Personal Information: (1) directly from you, (2) automatically when you use our website, and (3) from Service Providers that help us to run our business
Categories of Recipients of Personal Information: Service Providers
Why We Disclose Personal Information: so that our Service Providers can assist us in maintaining our relationship with you and communicating with you, including providing you with the products or services you requested and for customer service purposes
The personal information described in Cal. Civ. Code § 1798.80(e) (such as name, email address, mailing address, telephone number, and credit/debit card number)
How We Use the Information: (1) to process your purchases, online orders, returns, exchanges, and other transactions, and (2) to communicate with you, including responding to your inquiries
Sources of Personal Information: (1) directly from you, and (2) from Service Providers that help us to run our business
Categories of Recipients of Personal Information: Service Providers
Why We Disclose Personal Information: so that our Service Providers can assist us in maintaining our relationship with you and communicating with you, including providing you with the products or services you requested and for customer service purposes
Characteristics of protected classifications under California or federal law (such as gender, age, and marital status)
How We Use the Information: (1) to personalize our content to you, and (2) to market and advertise our products to you
Sources of Personal Information: From Service Providers that help us to run our business
Categories of Recipients of Personal Information: none
Why We Disclose Personal Information: N/A
Commercial Information (such as records of products purchased or considered, information about returns or recalls, and products on your Wish List)
How We Use the Information: (1) to process your purchases, online orders, returns, exchanges, and other transactions, (2) to allow you to participate in the features we offer on the website (including posting product reviews), (3) to send you marketing materials and advertisements, (4) to show you relevant ads while you browse the Internet or use social media, and (5) to detect and prevent fraud
Sources of Personal Information: (1) your purchases/purchase history, and (2) your shopping experience with us on the website
Categories of Recipients of Personal Information: Service Providers
Why We Disclose Personal Information: (1) to process your purchases, online orders, returns, exchanges, and other transactions, (2) to communicate with you, including responding to your inquiries, and (3) to market or advertise to you
Internet or other electronic network activity information (such as browsing and search history on our website and information about how you interact with our website)
How We Use the Information: (1) to allow you to participate in the features we offer on the website, (2) to facilitate, manage, personalize, and improve your website experience, (3) to provide you with recommendations, (4) to show you relevant ads while you browse the Internet or use social media, (5) to audit, research and analyze your use of our website, (6) to maintain and improve the website, (7) to detect and prevent fraud, and (8) for any other internal business purposes
Sources of PI: (1) automatically when you use our website, and (2) from Service Providers that help us to run our business
Categories of Recipients of Personal Information: Service Providers
Why We Disclose Personal Information: (1) for security purposes, and (2) to improve our website and services
Sensory data (such as audio recordings of customer calls and CCTV)
How We Use the Information: (1) to provide you with customer service, and (2) for security purposes
Sources of Personal Information: (1) directly from you, (2) automatically when you visit our stores, and (3) from Service Providers that help us to run our business
Categories of Recipients of Personal Information: Service Providers
Why We Disclose Personal Information: (1) to provide you with customer service and (2) for security purposes
Inferences (such as information about your preferences and household characteristics and your buying behaviors or tendencies)
How We Use the Information: (1) to provide you with appropriate recommendations, (2) to improve the website, and our products, marketing, and advertising, (3) to help you find relevant products more quickly, and (4) to provide you with a better website experience
Sources of Personal Information: (1) from Service Providers that help us to run our business, and (2) automatically when you use our website
Categories of Recipients of Personal Information: none
Why We Disclose Personal Information: N/A
In addition to the uses and disclosures of personal information described above, we may use and disclose any personal information as reasonably necessary to comply with law and legal requirements, cooperate with and respond to law enforcement requests, or as otherwise required by applicable law, court order, or governmental regulations. We also use the personal information we collect as necessary to maintain appropriate records for internal administrative purposes, to protect our rights and interests or those of others, to resolve any disputes, to enforce our policies, or to prevent harm.
Any personal information we collect may be provided to our professional advisors, including accountants, auditors, consultants, and lawyers, when reasonably necessary for our professional advisors to perform services for us and give us appropriate advice. Any and all personal information we collect may be given to another company in the event of a transaction such as a sale, merger, or other acquisition of some or all of our assets or business or as part of the negotiation or evaluation of such sale, merger, or other acquisition.
How We Share and Sell Personal Information
Under California law, a “sale” of Personal Information does not necessarily involve an exchange of money. Instead, the term also includes disclosures of Personal Information to third parties under circumstances where the third parties may use the information for their own purposes.
We have sold and/or shared the categories of Personal Information provided below to marketing and advertising companies for the purpose of providing analytics and advertising for us:
Identifiers
The personal information described in Cal. Civ. Code § 1798.80(e)
Commercial Information
Internet or other electronic network activity information
We do not have actual knowledge that we sell or share the Personal Information of consumers under 16 years of age.
How Long We Keep Your Personal Information
We keep the categories of Personal Information described above for as long as is necessary for the purposes described in this Notice or as otherwise authorized or permitted by law. This generally means holding the information for as long as one of the following applies:
The Personal Information is reasonably necessary to manage our operations, to manage your relationship with us, or to satisfy another purpose for which we collected the information;
The Personal Information is reasonably necessary to carry out a disclosed purpose that is reasonably compatible with the context in which the Personal Information was collected;
The Personal Information is reasonably required to protect or defend our rights or property; or
We are otherwise required or permitted to keep your information by applicable laws or regulations.
Where information is used for more than one purpose, we will retain it until the purpose with the latest period expires. For more information about our retention policies, please contact us by sending an email to [email protected] or calling us at 1-855-357-7419.
Submitting Requests Relating to Your Personal Information
If you are a resident of California, you have the right to submit certain requests relating to your Personal
Information is described below. You or someone you authorize can submit privacy rights requests through our web form or by calling us at 1-855-357-7419.
Please note that, if you submit privacy rights requests, we may ask you for specific information to help us confirm your identity prior to processing your request. Please follow any instructions provided and promptly respond to any follow-up inquiries so that we may confirm your identity and respond to your request. If you ask that we give you specific pieces of personal information or that we delete or correct certain types of personal information, we may apply heightened verification standards, which require additional proof of your identity.
Only you, or someone you authorize to act for you, may make a request related to your personal information. If you designate an authorized agent to make a request for you, you may still need to verify your identity directly with us before your request can be processed.
If we decline to fulfill your privacy rights request, we will tell you why, unless we are not legally permitted to do so.
Right, to Correct Personal Information. You can review and change most personal information in your Orvis account at any time. Simply sign into your account using your email and password, and you will be able to update your personal information. You can also ask us to update your personal information by sending us an email at [email protected] or calling us at 1-855-357-7419.
Right, to Know. You have the right to request the following details about the Personal Information we have collected about you:
(a) The categories of Personal Information we have collected about you, including
The categories of sources from which the Personal Information was collected
Our business or commercial purposes for collecting Personal Information
The categories of recipients to which we disclose Personal Information
The categories of Personal Information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of Personal Information
(b) The specific pieces of Personal Information we have collected about you.
Right, to Delete Your Personal Information. You have the right to request that we delete the Personal Information we collected from you, subject to certain exceptions.
Right to Opt-Out of Sales and Sharing of Personal Information. You have the right to opt out of the sale of your Personal Information, and to request that we do not share your Personal Information for cross-context behavioral advertising. To opt out of the sale or sharing of personal information through tracking technologies such as cookies and pixels, click the “Do Not Sell or Share My Personal Information” link at the footer of the website.
Right to Non-Discrimination for the Exercise of Your Privacy Rights. We will not discriminate against you if you choose to exercise any of your privacy rights under the CCPA.
California’s Shine the Light Law
California residents may ask Orvis to provide them with (1) a list of certain categories of personal information that we have disclosed to other parties for their direct marketing purposes during the immediately preceding calendar year, and (2) the identity of those other parties. California residents may make one such request per calendar year.
To make a Shine the Light request, you may contact Orvis by email at [email protected]. In your request, please state that you are a California resident and provide a current California mailing address for our response. Orvis reserves its right not to respond to such requests submitted to addresses other than those specified in this paragraph.
Please note that your California’s Shine the Light law rights are distinct from your rights under California privacy law and must be exercised separately.
Contact Us
If you have questions about how Orvis handles your Personal Information or if you need to access this notice in an alternative format because of a disability, please contact us by calling 1-855-357-7419 or by emailing us at [email protected].
